How AI is changing my creative process

How cutting-edge tools are transforming my creative journey

How cutting-edge tools are transforming my creative journey

I collaborate currently in a niche within the AI world where innovators are exploring cutting-edge tools to push the boundaries of creation. This ecosystem has transformed my creative process in ways I never imagined.

An AI Creator’s Toolkit

My creative arsenal now includes:

• Image Generation: Midjourney, Leonardo, and Freepik

• Animation: Runway’s Gen-3 and Luma

• Music Production: Udio and Suno

• Voice and Sound: Elevenlabs

• Ideation and Writing: ChatGPT and Claude

With these tools, I’ve been experimenting with new workflows to produce really amazing videos, images and sounds. I’m fascinated by the possibilities with the new tech.

However, the most intriguing aspect of AI-generated content isn’t just the speed, quality, or rapid technological advancements.

The Metamorphosis of Creativity

What truly fascinates me is observing the evolution of my creative process. The traditional, linear approach to video production — ideation, scripting, pre-production, shooting, and post-production — is becoming obsolete.

Instead, we’re witnessing the emergence of a fluid, iterative cycle:

Ideate > Create > Edit > Test > Repeat

This new paradigm blurs the lines between stages, allowing for instant production with infinite possibilities. The AI tools have become collaborative partners, offering suggestions, sparking new ideas, and adapting to my creative rhythm.

(Small rant starts) I must be clear here: Working with AI is not easy. You don’t get good results always. You must keep pushing, shaping the prompt, iterating, carefully changing a word here, another word there, until you get what you want. And if you want a larger piece of work, then you do this over and over, and you also have to find how to avoid the current pitfalls of the technology. 
Not easy at all.(Small rant ends)

Artistic Freedom in the Age of AI

While these tools provide limitless options, I remain the creative director, charting the course of each project.

Now, hear me out:

This new process feels genuinely artistic.

I eagerly anticipate the day when I can engage in this process collaboratively with other visionary creators. For now, the ability to craft complete products independently through this innovative approach has been an exhilarating journey of discovery.

As we stand at the frontier of AI-assisted creativity, we’re not just changing how we create — we’re reimagining the very essence of the creative process itself.

Thanks for reading!

Hi👋 I’m Erik. If you liked this story, clap and follow me here on Medium.
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It would be amazing if you could join me on this journey.