Introducing Sora: OpenAI jumps into AI Video Generation
A new tool for AI Video creation with text-to-video technology will soon be available by the creators of ChatGPT.
A new tool for AI Video creation with text-to-video technology will soon be available by the creators of ChatGPT.
Boom.
OpenAI, a leader in artificial intelligence (AI) research, has unveiled its newest innovation: Sora, an AI model designed to bring text to life through realistic and imaginative video scenes. With the goal of teaching AI to understand and simulate the complexities of the physical world in motion, OpenAI’s Sora represents a significant step forward in the realm of generative artificial intelligence.
A quick FAQ:
What exactly is Sora?
Sora is OpenAI’s groundbreaking AI model that converts text prompts into vivid, lifelike video scenes, marking a significant advancement in generative AI technology.
How to use Sora?
To use Sora, simply input your written prompt describing the scene you envision, and let the AI work its magic. Sora will generate a high-definition video based on your instructions, offering a seamless and intuitive way to bring your ideas to life.
Please note that while Sora is not yet available to the public, it showcases promising advancements in AI technology.
What does this mean?
The Generative AI Video field has been getting crowded lately, with more and more competitors entering the spotlight, while companies like Runway AI, Pika and Leonardo AI have been pushing the boundaries of what’s possible with AI Video, and finding new ways to use the technology.
If you want to learn about these AI Video tools, read this:
The Ultimate Guide to Runway AI Video Tool: Unleash Your Creativity!
Runway ML, the innovative AI magic tool, empowers users to create mesmerizing videos with the help of Machine Learning.
What OpenAI brings to the table? Well, let’s take a look at the videos released in the announcement:
The capabilities of Sora are presumed to be remarkable. The announcement already has astounded observers: The AI videos generated are miles ahead of what visual artists have been able to produce with the existing video tools. It can craft realistic video up to one minute in length (!), maintaining impeccable visual quality and faithfully adhering to the user’s instructions. In the shown scenes, we observe a range of versatility that goes from a very complex scene featuring multiple characters to dynamic motion and cinematic lightning.
What presumably sets this generative AI tool apart is its deep understanding of language. This should enable the model to accurately interpret text prompts and create compelling characters that express vibrant emotions. Furthermore, Sora shows in the announcement a nuanced grasp of cinematic grammar, weaving narratives through expertly crafted camera angles and timing.
We have already seen this working in a similar, but very limited way in Google Gemini (previously Bard): The ability to chat with the tool crafting you image is very potent, since you can perfect your prompt to achieve better results.
However, like any pioneering technology, Sora has its limitations. It may struggle with accurately simulating complex physics or understanding specific cause-and-effect relationships. And it still needs to be massively used by users, the final test.
Safety first
OpenAI has also declared that Safety is a top priority for them. Before making Sora widely available, the company is taking rigorous safety measures to stop hateful content, including collaborating with domain experts to identify potential risks and developing tools to detect misleading content. By engaging policymakers, educators, and artists worldwide, OpenAI aims to foster responsible use of this groundbreaking technology.
How does it work?
OpenAIs Sora operates on a diffusion model, gradually transforming static noise into coherent video sequences. Leveraging a transformer architecture similar to GPT models, Sora exhibits superior scaling performance. By unifying data representation, Sora can be trained on a wider range of visual data, spanning different durations, resolutions, and aspect ratios.
Building on past research in DALL·E and GPT models, Sora Video incorporates techniques such as recaptioning to faithfully follow user instructions in a generated video. Moreover, it can animate still images, extend an existing short video, or fill in missing frames, showcasing its adaptability and versatility.
Everything sounds awesome. We will see.
Now we wait.
Thanks for reading!
Hi👋 I’m Erik, a product designer by day, and AI educator by night.
I‘m exploring this new world of AI tools for creative work. I will be sharing my learnings here, it would be amazing if you can join me on this journey.