How 2025 changed AI creation: From Sora’s Hollywood debut to Veo 3’s audio revolution
A deep dive into the 5 trends redefining generative media workflows for professional creators
What a year.
If 2024 was about the shock of what AI could do, 2025 was about what creators actually did with it. We moved past the era of “one-shot prompts” and entered the age of the AI Co-pilot.
Here is the definitive breakdown of the 5 trends that redefined our craft this year.
Let’s go.
5. The Mainstream tipping point: Viral chaos and corporate titans
Three moments proved that AI has officially left the “tech-bro” bubble:
The Ghiblification Frenzy (March): OpenAI’s GPT-4o style-transfer didn’t just go viral; it crashed servers as millions transformed their lives into Studio Ghibli masterpieces.
The “Nano Banana” Figurine Trend: Google’s practical, fun editing tools showed that AI isn’t just for “cinematic” art, it’s for daily social engagement.
The Disney-OpenAI $1B Deal: Capping the year, Disney’s licensing of icons like Mickey and Star Wars for Sora changed the legal landscape forever, proving Hollywood is ready to embrace, not just litigate, generative video.
4. The siege of the Old Guard: Midjourney’s identity crisis
Midjourney started 2025 as the undisputed “Style King.” But during the year, the walls closed in. As users grew tired of the “SREF machine” look, they migrated toward tools offering more control. Not even V7 changed the trend. Flux.2 is an open-source beast and new tools like Seedream 4.0 stole significant market share by offering what Midjourney lacked: flexible, iterative editing and flawless text integration.
3. The Death of the “Single Prompt”: conversational creation
The most significant shift in workflow was the move to Multimodal Conversation. We stopped screaming at a text box and started talking to our tools. Led by GPT-4o and followed quickly by Google’s Nano Banana and Flux Kontext, the new standard became iterative refinement. You don’t just “generate” now; you collaborate, adjusting lighting, composition, and character consistency through back-and-forth dialogue.
2. Nano Banana Pro and the Professional pipeline
Google’s Nano Banana Pro wasn’t just another image gen tool, it became the ultimate “bridge.” By integrating seamlessly with traditional workflows (turning 2D ink sketches into 3D assets or advanced layer-based edits), it empowered pros to keep their “human touch” while using AI to handle the heavy lifting. Paired with the local power of Flux.2, 2025 became the year of Hybrid Creation.
1. The sound of progress: Native Audio + Video
The “Silent Era” of AI ended in May when Google Veo 3 dropped. It wasn’t just the video quality; it was the Native Audio. Synced dialogue, foley effects, and ambient soundscapes generated in a single pass redefined what we expect from a video tool. Veo 3 set a high bar: if your AI video doesn’t have audio, it’s already legacy tech.
The takeaway for creators
2025 was the year Google and Open Source (Flux, LTX) democratized the tools that Hollywood once feared. The lesson is clear: Don’t just learn to prompt; learn to direct. The tools are getting smarter, but they still need your vision to cut through the “AI slop” and create something that truly resonates.
And, on a personal note.
Thanks. Danke. Gracias. I can’t thank you all of you for being with me in this journey. It has been a wild ride, learned a lot, and made some good friends.
I have great plans for next year. But for now, it’s time to rest. I‘m going to be away for two weeks, enjoying the sun, the sea and the sand, and will be back in January.
Happy holidays, hug your loved ones. Cheers.